For brands that make a difference

I help commercial brands tell the story of their good work. I help companies talk about their responsible business decisions, investment managers focus on the human story of responsible investing and CSR teams highlight their outreach work. When a brand uses its strength and influence to change how things are done in the world in a way that benefits others, these stories need to be told.

If your business is in the vanguard, and still committed to ESG and DEI, here’s how you can inspire more businesses to follow your example, make your customers aware of what you do and make your people proud of the company they work for.

Your story told by someone who understands both corporate and cause led comms, giving it real resonance

Your film or application and CSR content telling the cause story and contextualised within the core business proposition. Connecting your corporate responsibility work to your brand narrative seamlessly, leads to comms that feel consistent, joined up and cohesive, and delivers messaging that PR teams can work with.

I have a foot in both the commercial and the cause led world which enables me to deliver Creative Directions and tell stories that have real resonance, brand purpose and commercial oversight.

STRATEGIC SUPPORT:

• Creative Direction
• Messaging structure
• Treatments
• Scripts
• Story boards and Wireframes

An integrated creative campaign to amplify your story and give it reach

How big do you want the story to be? The content strategy includes everything from internal audiences so that your people feel proud of the company they work for and know how to support the initiatives to external audiences so that you’re known for using your weight to further a good cause and add dimension to your brand narrative.

We’ll use your intranet and social media channels like Linkedin. We’ll deliver film, news and views articles and webpages, PR packages, events and OOH and programmatic digital advertising and workshops so that the cause led work you do is aligned with business objectives and has integrity as a result.

CREATIVE SUPPORT:

• Content strategy
• Budget allocation
• Target setting
• Art Direction on shoots and filming
• Film and animation production, editing
• Asset creation and technical artwork
• Digital build

Ensuring a campaign works across all paid, owned and earned channels, with a focus on ROI

We want the media to work as hard as the creative. It needs to be targeting imaginatively and using channels to their full potential. So we need to be on top of our CTRs, our CPAs and CPMs wherever you’re paying, or not paying to put your ad. We’ll find opportunities to learn, and you’ll monitor campaigns and make optimisations that feed back both in real time, and for next time.

IMPLEMENTATION SUPPORT:

• Channel choice and campaign plan
• Testing plan
• Analysis of results and recommendations.

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