For Not for Profit and Cause Led organisations

Your brand moments, your appeals, your walks, your runs, your cake bakes. Your research stories and your social media. I’m here to help your teams deliver Integrated Marketing campaigns that have real cut through, are brand building and response generating. We’ll deliver a unified message across all the marketing channels. You’ll have consistency wherever people choose to interact. And we’ll lead with a strong creative idea and cohesive messaging that engages people deeply so they notice it, act on it and want to share it. We’ll show audiences how your brand aligns with them and we’ll show your people how they can deliver all this themselves and rely less on agencies.

An Integrated Creative Direction

An inspiring agency level creative idea delivered in house, by your teams.

The Creative Direction is how you fuse brand and fundraising. It delivers a single, all encompassing, creative idea that makes people sit up and take notice, and then tell their friends. It’s a strategic tool to articulate what we mean to our audience and it finds ways to connect emotionally that makes our message hook deeper, last longer, go further than telling it straight ever will.

And it makes creative delivery easier. The Creative Direction is the North Star that ensures consistency. It delivers a creative rationale and work can be assessed against it. It shows the direction of travel so all teams take ownership and deliver their bit with a lot more confidence, which means campaigns tend to be more collaborative, and more ambitious.

CREATIVE DIRECTION SUPPORT:

• Proposition development
• The integrated strategy
• The integrated creative brief
• The Creative Direction
• Messaging Map
• Creative Concepts

A deeper, granular, integrated content strategy

Delivering a consistent, joined up brand narrative for all audiences, in all channels and at all stages of the funnel.

A granular content strategy gives your creative direction legs. It reaches into every corner and curates your storytelling. It ensures flex for different audiences and different stages of the funnel. It makes asset delivery easier, repurposing of existing content obvious, testing can be planned and those fundraising techniques that increase banking rates and engagement can be properly planned in and sensitively deployed.

CONTENT STRATEGY SUPPORT:

• Granular Content Strategy
• Asset planning
• Concept development
• Dovetailing with an agency

The creative you’ll need to deliver the strategy

All the assets in good time

The creative executions. The copy. The design. The film. The interviews and the animation. The ads, the fliers, the DM packs and webpages. The specific deliverables that make the most of the story.

CREATIVE SERVICES:

• Creative concepts
• Scripts and storyboards
• Art Direction on shoots and filming
• Film and animation production
• Copywriting and design
• Asset creation and technical artwork
• Wireframes and digital

Integrated campaigns are optimised to make more of the opportunity

Hitting OKRs across all paid, owned and earned channels and optimised to perform.

Creative decision making doesn’t stop when the assets are delivered. We need to be on top of our CTRs, our CPAs and CPMs wherever you’re paying, or not paying to put your ad.

See case studies on in-flight optimisation.

IMPLEMENTATION SUPPORT:

• Channel choice and campaign plan
• Testing plan
• Analysis of results and recommendations.

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