360 survey form - Dave Edwards 360

The Integrated Marketing Health Check

How 360 are you? This is a free tool to find out how much your organisation has embraced integrated marketing. Once completed press submit and I’ll send you your integrated score and a position against benchmark, this comes in a short report that will identify quick wins and bigger opportunities.

All answers are confidential and any details shared will be anonymised and added to the benchmark.

Submit the form and I’ll send you a personalised report

Answers: 0 means you don’t do this at all, 100 means you’re all over it!

1. How Detailed are your pen portraits/personas of each of your segments?

2. When developing propositions, how often do teams outside of comms such as Policy & Campaigns, Legacies or Partnerships input?

3. Do you have a single view of all activity so that each campaign can be seen in context?

4. When running a campaign with an external agency, how much is it amplified in-house in all paid, earned and owned channels?

5. How much emphasis is put on finding creative ideas that have real cut through and deeper engagement?

6. How much do you vary messaging for audience and channel, or between awareness and activation stages?

7. How consistently are data insights and insights from the brand team reflected in ALL comms??

8. When you promote an event in social media, like a run or a bike ride, how well do you use response techniques to prompt signups and improve banking rates?

9. How much do your digital marketing team optimise campaigns in flight?

10. How well do you manage the longer tail before the cause journey starts? For instance, do you use re-activation strategies?

11. Are you testing channels and messaging, propositions and targeting regularly and feeding that back into the next project?

12. How easy is it to get things done? Or do processes sometimes feel a little too arduous?

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