Integrated Creative Consultant
for brands with purpose
Hello, I’m Dave Edwards. I’m an experienced integrated marketing Creative Director and Creative Strategist. I have led multi-channel integration in-house at major UK charities and in agencies.
I support content and creative teams to deliver comms with more cut through, that are more engaging, more joined up, more consistent and that get demonstrably better results. I work alongside them as a creative director you can just plug in. And I support marketing and fundraising teams in the same way to write integrated marketing strategy and digital marketing teams to deliver more integrated, more effective campaigns.
See my portfolio for more or visit me on Linkedin.
“My vision is for charities to fully embrace and really benefit from an integrated creative approach, just as the commercial sector has. The only difference is that we can do it better because our stories are better, richer, bigger, genuinely more nuanced and actually connect more fundamentally with people. Commercial brands wish the stories that drive their integrated campaigns were as good, we should show them how it’s done.”
Dave Edwards
Integrated marketing strategy
If you’re looking to fuse brand and fundraising in your appeals, increase banking rates at your event or make better use of digital media, let’s get the thinking right first. This is the strategic support for marketing and brand teams to deliver integrated strategy.
Creative Direction and multi-channel creative
The inspiring Creative Direction that gives real cut through and ensures consistency. The granular content strategy that gives it legs and the creative that get results. This is brand building, response generating creative, making the most of every channel, for every audience and at every stage of the funnel.
Where should we start?
Events and Product Marketing
Integrated Events and Product Marketing
Creative ideas and strategy to give greater reach to your run, your walk, your bike ride…and employing all the techniques to increase response and banking rates
Brand Moments
Integrated Brand Moments
Supporting brand moments led by an external agency with a more comprehensive integrated cold and warm campaign delivered in-house.
Fundraising Appeals
Integrated Fundraising Appeals
Dovetailing with the agency to deliver a more comprehensive integrated campaign to extend reach more cost effectively.
Corporate Partnerships
Integrated in Corporate Partnerships
To make the most of the opportunity with aligned, integrated campaigns and content, or a Creative Direction to win them in the first place.
Philanthropy
Integrated in Philanthropy
Managing the more bespoke and tailored expression of the brand and delivering for all key decision makers whether individual or organisation.
Content Strategies
Integrated Content Strategies
For web and social media that build brand and engagement over time and makes the most of your film team.
Cause Journey
Integrated Cause Journey
Content strategies that dovetail with campaigns.
Brand strategy
Integrated Brand strategy
Applying integrated thinking to ensure the brand works for every part of the organisation, and for every supporter and a platform for testing.
Some of the brands I’ve worked with and worked in
