Integrated Creative Consultant
for brands with purpose
Hello, I’m Dave Edwards. I’m an experienced integrated marketing Creative Director and Creative Strategist. I have led multi-channel integration in-house at major UK charities and in agencies.
I support content and creative teams to deliver integrated comms with more cut through, that are more engaging, more joined up, more consistent and that get demonstrably better results. And I support marketing teams to write integrated strategy that leads to better, more cohesive creative.
See my portfolio for more or visit me on Linkedin.
“My vision is for charities to fully embrace and really benefit from an integrated creative approach that fuses brand and fundraising. I’m also here to help commercial brands tell their CSR stories well and to support the benefits of responsible business practice. I help brands make their narrative richer, more responsive, genuinely more nuanced and I help them connect it more fundamentally with people.”
Dave Edwards
Integrated marketing strategy
You may be looking to fuse brand and fundraising in your appeals, increase banking rates at your events or engage supporters better. You may be a commercial brand with a brilliant CSR story to tell, or an investment company showcasing the end beneficiaries of ESG. Let’s get the thinking right first.
Creative Direction and multi-channel creative
You want to inspire with a Creative Direction that has real cut through. You want a granular, cohesive content strategy that gives it legs and the creative that gets results. Here’s where we build a consistent brand, generate response and make the most of every channel, for every audience, at every stage of the funnel.
Where should we start?
Events and Product Marketing
Integrated Events and Product Marketing
Creative ideas and strategy to give greater reach to your run, your walk, your bike ride…and employing all the techniques to increase response and banking rates
Brand Moments
Integrated Brand Moments
Supporting brand moments led by an external agency with a more comprehensive integrated cold and warm campaign delivered in-house.
Fundraising Appeals
Integrated Fundraising Appeals
Dovetailing with the agency to deliver a more comprehensive integrated campaign to extend reach more cost effectively.
Corporate Partnerships
Integrated in Corporate Partnerships
To make the most of the opportunity with aligned, integrated campaigns and content, or a Creative Direction to win them in the first place.
Philanthropy
Integrated in Philanthropy
Managing the bespoke expression of the brand whether an individual or for all key decision makers in a philanthropic organisation.
Content Strategies
Integrated Content Strategies
For web and social media that build brand and engagement over time and makes the most of your film team.
Cause Journey
Integrated Cause Journey
Content strategies that dovetail with campaigns.
Brand strategy
Integrated Brand strategy
Applying integrated thinking to ensure the brand works for every part of the organisation, and for every supporter.
Some of the brands I’ve worked with and worked in
